it's not you, it's me. X, The Algorithm, 2025, bioplastic, thread, inkjet print, 32cm x 25cm x 1cm
Inside a translucent pocket of bioplastic, the artist gathers dozens of screenshots from targeted social media advertisements. These images, harvested from her own feed, consist predominantly of misogynistic content, a repetition of reductive and gendered narratives that the algorithm insisted on circulating to her, despite her repeated attempts to flag them as irrelevant.
It calls attention to the insidious ways in which commercial algorithms not only anticipate but actively reproduce gender stereotypes, infiltrating women’s most intimate and domestic spheres through the omnipresent device of the phone.
This accumulation becomes both archive and residue: a visualization of the incessant bombardment of subliminally sexist messages and a reflection on their potential long-term impact on self-perception, emotional well-being, and the experience of digital subjectivity. In doing so, the work invites the viewer to consider the structural violence embedded within seemingly banal streams of online advertising, and the difficulty of escaping from a system that interprets resistance not as refusal but as further data to be monetized
Installation view during QTπ group show at ZSenne ArtLab in June 2025.